Best Google Ads Certification Course in Delhi by IFDA

Course Highlights

1.	PPC Ads
2.	Google Merchant Centre
3.	Shopping Ads
4.	Lead Ads
5.	Targeted Marketing
6.	Video Marketing

7.	30+ Tools
8.	10+ Assignment
9.	10+ Live Projects
10.	9 Course Modules
11.	60 Hours Training
12.	5+ Valuable Certificate

Learning Outcome

•	You will learn to audit and Optimize Google Ads Campaigns.
•	You will learn to do Keyword Research for an ad campaign.
•	You will Analyse Keywords and Competitors for your ad campaign.
•	Use of Bidding Strategies, Extension, Negative keywords, Match Types, etc.
•	You will learn to optimize the landing page and implement Analytics/Tag Manager.
•	You will create attractive and eye-catching Landing Pages.
•	Generate high-quality leads using Google Ads Campaign.
•	Grow Brand awareness of a company or start-up.
•	Learn to create multiple ad groups in a campaign.
•	Learn to run Video Ads on Youtube and promote a channel/business.

Softwares that you will learn in this course

Course Content

1) Introduction to Paid Advertising

What is Paid advertising?
Benefits of Paid advertising
Business objectives in paid ads
Branding Campaign
Direct marketing campaign
Paid advertising channels
Paid Bidding Strategies
Premium Ad Networks

2) Introduction to Google Ads

Overview of Google Ads
Account Setup
Billing Methods
Old Version vs. New version
Google Ads Interface Tour
Basic Google ads Terminology
Recent updates in Google Ads
Account structure in Google Ads
Account Limits

3) Pay Per Click Campaign

Types of Campaigns
Defining the objective of the campaign
Location Targeting
Language Settings
Google Partners
Bidding Strategies
Defining the Budget
Ad Scheduling
Ad delivery and Ad Rotation

4) AdGroups and Keywords Setup

What is Ad Group?
How to set up Ad Groups
Keyword Research
Keyword Match Types
Broad Match
Broad Match Modifier
Phrase Match
Exact Match
Negative Match
Keyword Planner Tool
Creating a Plan with Estimations
Adding Keywords to Ad Groups

5) Ad Formats and Guidelines

Types of Ads
Expanded Ad Format
Responsive Ad Format
Call Only Ad
Structure of Ad
Elements of Effective Ads
Writing the Ad Copy
Final URL of Ad
URL Options
Mobile URL Option
Best and Worst Ads Examples
Google Ads Guidelines
Copyrights & Trademark Guidelines

6)Google Ads Auction and Bidding

What is Ads Auction
What is Ad Rank
What is Quality Score
How to improve Quality Score
Improving Ad Relevance
Improving Landing Page Experience
Improving the CTR
What is Actual CPC?
How QS affects the Cost?
Types of CPC’s
Bidding Strategies
Auction Insights Tool

7)Ad Extensions

Sitelinks Extension
Callout Extension
Structured Snippet
Call Extension
Message Extension
Location Extension
Affiliate Location Extension
Price & Promotion Extension
App Extension
Automated Extensions

8) Conversion Tracking

What is Conversion
Types of Conversions
Website Conversion
App Conversion
Call Conversion
Offline Conversions
Implementation Conversion Tracking
Practical Case Study
Analyzing Conversion Reports
ROI Calculation

9) Campaign Reports Analysis

Key Performance Indicators (KPIs)
Different Levels of Data Analysis
Segmenting Data
Filtering Data
Column Customization
Search Terms Report
Auction Insights Report
Keyword Reports
Automated Rules
Dimensions Report

Jobs you will get after Completing Paid Ad Marketing Course-

In Google Ads Marketer career, you can expect significantly higher growth in salary and the roles they can get in the industry. The scope of Google Ads Expert is increasing with radical changes. Every small and big website is focusing more on Google Ads Marketer and there is a huge demand for Google Ads Experts in the market. Higher salaries, secured job profiles, and broad goals are benefits of a Google Ads Marketing course.

Job profile After completing this course	Average salary ( 1+ year experience)
PPC Expert	30k-60k
Google Ad Analyst	30-60k
Google Ad Advisor	40-60k
Video Marketer	40k-70k
Campaign Manager	90k-120k
Google Ad Manager	90k-120k

Features & Facilities

Open door to brighter future by transcending monetary barriers with the no cost EMI of Bajaj Finserv.

Backup Class

Flexible Timing

Fees Installment

Expert Trainer

100% job assistance

Free Library

Live Project

Practical learning

Student Reviews

The Rajan

Student

Google Review

Amazing institute... I am a student of IFDA and I am learning digital marketing and video editing in these days. My experience is good here I can understand easily what I am thought here. I suggest everyone who wants to make career should join IFDA.

Google Account

Student

Google Review

I'm Kunal Digital Marketing Student, I'm learning in the institute, My course going smoothly, and I'm satisfy with this institute

Reena Jha

Student

Google Review

From the day, when i take admission, I have learned digital marketing with great experience from IFDA. from the infrastructure to faculty all are superb and. mainly i got here practical based learning. i would like to highly recommend it.

Yes, IFDA is offering best Google Ad Marketing Course in Kalkaji, Delhi.

Yes, You will get 5 certificates after completing this course.

PPC Expert	30k-60k
Google Ad Analyst	30-60k
Google Ad Advisor	40-60k
Video Marketer	40k-70k
Campaign Manager	90k-120k
Google Ad Manager	90k-120k

Yes, IFDA provide internship opportunities to eligible students so that they get in depth practical knowledge under the guidance of their faculty/trainer.

Yes, we provide online classes. Online Classes is more convenient who may not be able to attend classes due to long distance or some other reasons. We are giving flexible batches so that they aren’t tied down to a fixed schedule. Students can get individual attention in the online session.

IFDA is offering 100% placement assistant after the completion of this course.

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Google Ads

To show your product and services ads

to the targeted audience with high ROI.