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Google Ads

To show your product and services ads

to the targeted audience with high ROI.


About Courses

Google Ads is one of the best career opportunities in Digital Marketing. The need for Google Ads Marketing Expert is 3X nowadays. Companies hire talented paid ad managers to advertise and promote their services/products online. In this course, you will learn from the basic to advance concepts of Paid Ads Marketing with live practical.

Course Highlights




Google Merchant Centre


Shopping Ads


Lead Ads


Targeted Marketing


Video Marketing


30+ Tools


10+ Assignment


10+ Live Projects


9 Course Modules


60 Hours Training


5+ Valuable Certificate

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Take a look at how IFDA helps you to have a great career by delivering the best content and practice.

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Learning Outcome

You will learn to audit and Optimize Google Ads Campaigns.
You will learn to do Keyword Research for an ad campaign.
You will Analyse Keywords and Competitors for your ad campaign.
Use of Bidding Strategies, Extension, Negative keywords, Match Types, etc.
You will learn to optimize the landing page and implement Analytics/Tag Manager.
You will create attractive and eye-catching Landing Pages.
Generate high-quality leads using Google Ads Campaign.
Grow Brand awareness of a company or start-up.
Learn to create multiple ad groups in a campaign.
Learn to run Video Ads on Youtube and promote a channel/business.

Softwares that you will learn in this course

Course Content

1) Introduction to Paid Advertising

  1. What is Paid advertising?
  2. Benefits of Paid advertising
  3. Business objectives in paid ads
  4. Branding Campaign
  5. Direct marketing campaign
  6. Paid advertising channels
  7. Paid Bidding Strategies
  8. Premium Ad Networks

2) Introduction to Google Ads

  1. Overview of Google Ads
  2. Account Setup
  3. Billing Methods
  4. Old Version vs. New version
  5. Google Ads Interface Tour
  6. Basic Google ads Terminology
  7. Recent updates in Google Ads
  8. Account structure in Google Ads
  9. Account Limits

3) Pay Per Click Campaign

  1. Types of Campaigns
  2. Defining the objective of the campaign
  3. Location Targeting
  4. Language Settings
  5. Google Partners
  6. Bidding Strategies
  7. Defining the Budget
  8. Ad Scheduling
  9. Ad delivery and Ad Rotation

4) AdGroups and Keywords Setup

  1. What is Ad Group?
  2. How to set up Ad Groups
  3. Keyword Research
  4. Keyword Match Types
  5. Broad Match
  6. Broad Match Modifier
  7. Phrase Match
  8. Exact Match
  9. Negative Match
  10. Keyword Planner Tool
  11. Creating a Plan with Estimations
  12. Adding Keywords to Ad Groups

5) Ad Formats and Guidelines

  1. Types of Ads
  2. Expanded Ad Format
  3. Responsive Ad Format
  4. Call Only Ad
  5. Structure of Ad
  6. Elements of Effective Ads
  7. Writing the Ad Copy
  8. Final URL of Ad
  9. URL Options
  10. Mobile URL Option
  11. Best and Worst Ads Examples
  12. Google Ads Guidelines
  13. Copyrights & Trademark Guidelines

6)Google Ads Auction and Bidding

  1. What is Ads Auction
  2. What is Ad Rank
  3. What is Quality Score
  4. How to improve Quality Score
  5. Improving Ad Relevance
  6. Improving Landing Page Experience
  7. Improving the CTR
  8. What is Actual CPC?
  9. How QS affects the Cost?
  10. Types of CPC’s
  11. Bidding Strategies
  12. Auction Insights Tool

7)Ad Extensions

  1. Sitelinks Extension
  2. Callout Extension
  3. Structured Snippet
  4. Call Extension
  5. Message Extension
  6. Location Extension
  7. Affiliate Location Extension
  8. Price & Promotion Extension
  9. App Extension
  10. Automated Extensions

8) Conversion Tracking

  1. What is Conversion
  2. Types of Conversions
  3. Website Conversion
  4. App Conversion
  5. Call Conversion
  6. Offline Conversions
  7. Implementation Conversion Tracking
  8. Practical Case Study
  9. Analyzing Conversion Reports
  10. ROI Calculation

9) Campaign Reports Analysis

  1. Key Performance Indicators (KPIs)
  2. Different Levels of Data Analysis
  3. Segmenting Data
  4. Filtering Data
  5. Column Customization
  6. Search Terms Report
  7. Auction Insights Report
  8. Keyword Reports
  9. Automated Rules
  10. Dimensions Report

Jobs you will get after Completing Paid Ad Marketing Course-

In Google Ads Marketer career, you can expect significantly higher growth in salary and the roles they can get in the industry. The scope of Google Ads Expert is increasing with radical changes. Every small and big website is focusing more on Google Ads Marketer and there is a huge demand for Google Ads Experts in the market. Higher salaries, secured job profiles, and broad goals are benefits of a Google Ads Marketing course.

Job profile

After completing this course

Average salary

( 1+ year experience)

PPC Expert 30k-60k
Google Ad Analyst 30-60k
Google Ad Advisor 40-60k
Video Marketer 40k-70k
Campaign Manager 90k-120k
Google Ad Manager 90k-120k

Features & Facilities

Student Reviews

ifda students reviews
The Rajan
Google Review 

Amazing institute... I am a student of IFDA and I am learning digital marketing and video editing in these days. My experience is good here I can understand easily what I am thought here. I suggest everyone who wants to make career should join IFDA.

ifda students review
Google Account
Google Review 

I'm Kunal Digital Marketing Student, I'm learning in the institute, My course going smoothly, and I'm satisfy with this institute

ifda students review
Reena Jha
Google Review 

From the day, when i take admission, I have learned digital marketing with great experience from IFDA. from the infrastructure to faculty all are superb and. mainly i got here practical based learning. i would like to highly recommend it.

Frequently Asked Questions

Yes, IFDA is offering best Google Ad Marketing Course in Kalkaji, Delhi.

Yes, You will get 5 certificates after completing this course.

PPC Expert 30k-60k
Google Ad Analyst30-60k
Google Ad Advisor40-60k
Video Marketer40k-70k
Campaign Manager90k-120k
Google Ad Manager90k-120k

Yes, IFDA provide internship opportunities to eligible students so that they get in depth practical knowledge under the guidance of their faculty/trainer.

Yes, we provide online classes. Online Classes is more convenient who may not be able to attend classes due to long distance or some other reasons. We are giving flexible batches so that they aren’t tied down to a fixed schedule. Students can get individual attention in the online session.

IFDA is offering 100% placement assistant after the completion of this course.

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