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Digital Marketing And Web Development Course


Learn the fundamentals of web development and digital marketing. From fundamentals to advanced web development and digital marketing, our extensive course covers it all. Learn about consumer behaviour, business trends, and innovative methods to give yourself a competitive advantage in the fast-paced digital job market. With this diploma, you may also delve into the creative and technical spheres of web creation and turn concepts into interactive websites.

Course Highlights

1.

Digital Marketing

2.

Organic/Paid Marketing

3.

WhatsApp Marketing

4.

Marketing with AI

5.

  Front End Development

6.

  Backend Development

7.

  Wordpress Development

8.

  15+ Marketing Tools

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Learning Outcome


• Acquire foundational marketing principles and understand the pivotal role of digital marketing in the contemporary landscape, along with its numerous benefits.
• Develop proficiency in crafting diverse websites, encompassing E-commerce, Informational, Blogging, static, and dynamic platforms.
• Master the effective utilization of marketing tools for strategic planning, execution, and optimization, ensuring the achievement of market goals.
• Become an SEO expert through the use of search engine marketing tools, enabling website ranking, audit, and report creation.
• Identify target audiences based on demographics, interests, and behaviour, enhancing precision in marketing strategies.
• Attain professionalism in social media marketing, gaining expertise in campaign creation, content development, and community management.
• Excel in Google Ads with skills in budgeting, bidding, keyword planning, and performance tracking for effective campaign management.
  Read More
• Understand various content types and their applications for diverse marketing purposes, engaging the target audience effectively.
• Master email marketing techniques, including segmentation and conversion tracking, to maximise marketing conversion.
• Develop analytical skills using tools like Google Analytics, creating reports on website traffic, ranking, event tracking, demographics, and user behaviour.
  Read Less

Languages and tools that you will learn in this course

DIGITAL MARKETING
WEB DEVELOPMENT

Language and tools that you will learn in this course

DIGITAL MARKETING TOOLS

WEB DEVELOPMENT LANGUAGE

Digital Marketing Course Content

Digital Marketing

  1. What is Digital Marketing
  2. Process of Digital Marketing
  3. Digital Marketing Vs Traditional Marketing
  4. Online Visibility
  5. Customer Engagement
  6. Inbound/Outbound Marketing
  7. Overview of various channels (SEO, SEM, SMO, Email Marketing, Content Marketing)

2)   Domain Registration & Web Hosting

  1. Different Qualities of Websites
  2. Static & Dynamic Websites
  3. Purchasing Domain Names
  4. Purchasing Web Hosting
  5. Connecting Domain & Hosting
  6. Domain Control Panels
  7. Web Hosting Control Panels

3)  Website Design and Formation
  1. Introduction to CSM
  2. Types of CMS
  3. Introduction to Wordpress
  4. How to install WordPress
  5. What is a theme
  6. What is a Plugin
  7. Creating Website

4)   Search Engine Optimization (SEO)
  1. What is SEO?
  2. What is SERP?
  3. What are search engines?
  4. How do search engines work?
  5. Technical SEO
  6. ON Page SEO
  7. OFF Page SEO
  8. Local SEO
  9. SEO tools (e.g., SEMrush, Ahrefs, Moz)

5)   Google Search Console
  1. Introduction to Google Search Console
  2. Site Configuration
  3. Performance Analysis
  4. Search Appearance Enhancements
  5. Indexing and Crawling
  6. Mobile Optimization
  7. Security and Manual Actions
  8. Advanced Techniques and Tools

6)   Blogging
  1. What is Blogging
  2. Purpose of Blogging
  3. How to Setup a Blog on WordPress
  4. How to SEO of a WordPress Blog/ Website
  5. Internal Linking in WordPress

7)   Google Analytics 4
  1. Overview of Google Analytics 4
  2. GA4 account structure and insights
  3. Set up Analytics account
  4. Cookie tracking
  5. Tracking visitors
  6. Location, Browser, OS and Device tracking
  7. Real time and o ine tracking
  8. User behavior tracking

8)   Google Tag Manager (GTM)
  1. Introduction to Google Tag Manager
  2. Setting Up Google Tag Manager
  3. Creating and Managing Tags
  4. Triggers and Variables
  5. Debugging and Publishing

9)   Microsoft Clarity
  1. Getting Started & Setup
  2. Detailed introduction to Clarity’s features
  3. Session Recordings
  4. Heatmaps
  5. Export data for reports

10)   Social Media Optimization
  1. Introduction to Social Media Optimization?
  2. Facebook Optimization
  3. Instagram Optimization
  4. LinkedIn Optimization
  5. Twitter Optimization

11)   Social Media Marketing

  1. Introduction to social media marketing?
  2. Facebook Marketing
  3. Instagram Marketing
  4. LinkedIn Marketing
  5. Twitter Marketing
  6. Youtube Marketing

12)   Google Ads

  1. Overview of Google Ads
  2. Account setup and structure
  3. Keyword Planner
  4. Campaign types (Search, Display, Video, Shopping, Calling)
  5. Ad copywriting and extensions
  6. Bidding, Auction, Quality Score
  7. Tracking conversions and ROI
  8. Analyzing PPC performance

13)   Marketing with AI

  1. Introduction to AI
  2. AI in Digital Marketing
  3. Benefits of AI in Digital Marketing
  4. Practice on some AI tools
  5. How to increase performance 10X using AI tools

14)   Email Marketing

  1. How does email work?
  2. Challenges faced in sending bulk emails
  3. Types of email marketing
  4. What is opt-in email marketing
  5. Setting up email marketing
  6. What are autoresponders?
  7. Setting up autoresponders
  8. How to send bulk emailing

15)   Lead Generation

  1. Lead Generation Introduction
  2. Importance of lead generation
  3. Landing & Thank You Page
  4. Landing Page vs Website
  5. Prime practices to create a landing page
  6. Types of landing pages
  7. What is A/B testing
  8. How to do A/B testing
  9. Converting leads into sales
  10. Lead Funnels

16)   Adsense

  1. What is AdSense?
  2. How to get approved for AdSense?
  3. How to use the AdSense account interface
  4. Placing ads on blogs
  5. Methods to create money with AdSense

17)   Bing Webmaster Tools

  1. Introduction to Bing Webmaster Tools
  2. Creating a Bing Webmaster account
  3. Submitting your sitemap
  4. Performance Monitoring
  5. Indexing and Crawling

18)   Content Marketing

  1. Content Marketing Introduction
  2. The objective of content marketing
  3. Content marketing strategies
  4. Content Optimization
  5. How to market your content?

19)   E-commerce Marketing

  1. What is E-commerce Marketing?
  2. Basic concepts of E-commerce
  3. Effective strategies to plan for an E-commerce website
  4. Difference between normal SEO and E-commerce website SEO
  5. How to boost sales through E-commerce?

20)   WhatsApp Marketing

  1. What is WhatsApp Marketing?
  2. Benefits of WhatsApp Marketing
  3. Types of WhatsApp Marketing
  4. Tools for WhatsApp Marketing
  5. Track performance (responses, link clicks, conversion)
  6. WhatsApp Business API
  7. Example WhatsApp Marketing Message

21)   Online Reputation Management

  1. What is Online Reputation Management?
  2. ORM scenario
  3. How to deal with online criticism
  4. Methods to create a positive online brand image
  5. Tools for monitoring online brand image
  6. Examples of Online Reputation Management

22)   Affiliate Marketing
  1. What is Affiliate Marketing?
  2. How does Affiliate Marketing work?
  3. Affiliate Marketing scenario in India
  4. Distinct ways to do Affiliate Marketing
  5. How to make money in Affiliate Marketing
  6. Top Affiliate networks in the world

23)   Entrepreneurship

  1. How to Start a Business
  2. Challenges in starting Business
  3. How to Scale a Business
  4. Strategies for Business Growth
  5. Boost Business with Digital Marketing

Web Development

1)   HTML5
  1. Introduction to HTML 5
  2. Editors
  3. Elements & Attributes
  4. Headings, Paragraphs, & Formatting
  5. Colors, Links, Images & Tables
  6. Lists, Blocks, Iframes & File Paths
  7. Head, Layout & Responsive
  8. Entities & Symbols
  9. Charset & Forms
  10. Input Types & Attributes

2)   CSS
  1. Introduction to CSS
  2. Syntax
  3. Selectors, Colors & Backgrounds
  4. Borders, Margins & Padding
  5. Height/Width & Outline
  6. Text, Fonts & Tables
  7. Links, Lists & Display
  8. Max-width
  9. Position & Overflow
  10. Float, Align & Opacity
  11. Navigation Bar & Dropdowns
  12. Image Gallery
  13. Image Sprites
  14. Attribute Selectors
  15. Website Layout

3)   JavaScript
  1. Introduction to JavaScript
  2. Syntax & Comments
  3. Variables & Bitwise Operators
  4. Arithmetic, Data Types & Functions
  5. Objects & Events
  6. Arrays Methods, Sort & Iteration & Strings
  7. Dates & Math
  8. Random, Booleans & Comparisons
  9. Conditions & Switch
  10. For & While Loop
  11. Break & type conversion
  12. DOM & BOM

4)   jQuery
  1. Introduction to Jquery
  2. BASICS
  3. SELECTORS
  4. DOM Attributes
  5. CSS Methods
  6. Effects
  7. Syntax, Selectors, Events
  8. Effects (Hide/Show, Fade, Slide, Animate, stop(), Callback, Chaining)
  9. HTML (Get & Set, Add & Remove, CSS Classes, Dimensions)
  10. Traversing, Ancestors, Descendant, Siblings & Filtering
  11. Events (scroll, click & doubl click)

5)   AJAX
  1. A New Approach
  2. BASICS
  3. Understanding Advanced
  4. Asynchronous Data Transfer with XML Http Request
  5. Introduction to AJAX
  6. Frameworks
  7. Implementing jQuery Library for AJAX
  8. Working with Maps in AJAX
  9. Integration of PHP and AJAX

6)   SQL
  1. Introduction to SQL
  2. Database Normalization and Entity Relationship Model
  3. SQL Operators
  4. Working with SQL: Join, Tables, and Variables
  5. Deep Dive into SQL Functions
  6. Working with Subqueries
  7. SQL Views, Functions, and Stored Procedures
  8. Deep Dive into User-defined Functions
  9. SQL Optimization and Performance
  10. Advanced Topics
  11. Managing Database Concurrency
  12. Practice Session

7)   Core PHP
  1. Introduction to PHP
  2. PHP Language Basics
  3. HTTP Protocols in PHP
  4. Basic Syntax in PHP
  5. Variables in PHP
  6. Expressions and Operators in PHP
  7. Superglobal Variables in PHP
  8. Conditional Statements in PHP
  9. Functions in PHP
  10. Array
  11. String, Loops
  12. Session and Cookies in PHP
  13. Header Function
  14. Include and Require
  15. Error Handling
  16. File System Basics

8)   Advance PHP
  1. File Handling
  2. File Uploading
  3. File Open/Read and Create/Write
  4. PHP Cookies and application
  5. Starting and destroying PHP Session variables
  6. Creating Login functionality
  7. PHP JSON
  8. Storing data in JSON format
  9. Retrieving data
  10. Introduction to Object-oriented Programming in PHP
  11. Advantages of Object-oriented PHP over core PHP
  12. A brief introduction to classes/objects
  13. Constructor and Destructor
  14. Inheritance
  15. PHP Access Modifiers
  16. PHP Abstract classes
  17. PHP Methods

9)   OOPs

  1. OOPs introduction
  2. Classes/Object
  3. Constructor/Destructor
  4. Access modifies
  5. Inheritances
  6. Constants
  7. Abstract Classes

10)   Bootstrap
  1. Responsive navbars
  2. Margins
  3. Modals
  4. Dialogs
  5. Buttons
  6. Forms
  7. List groups
  8. Badges, pills
  9. Cards
  10. Tables
  11. Alerts
  12. Navigation options
  13. Links
  14. Media object
  15. Dropdown
  16. Pagination
  17. Process bar & Collapse
  18. Bootstrap Scaffolding
  19. Page Components
  20. Page Components Forms
  21. BOOTSTRAP PLUGINS
  22. Extending Bootstrap With Custom Plugins

11)   WordPress
  1. Introduction to Wordpress
  2. Getting Started
  3. Plugins in WordPress
  4. WordPress Themes
  5. Some Useful free WordPress Plugin

12)   Interview Preparation

  1. Interview Questions
  2. Mock Test
  3. Aptitude Test
  4. Practical Test
  5. Live Project Handling

Jobs you will get after completing course


Boost your career with our comprehensive Digital Marketing and Web Development course. Experience a surge in salary growth and job opportunities in the ever-expanding digital landscape. As businesses prioritize online presence, your skills will be in high demand. Whether you choose a secure job or opt for entrepreneurship, our program equips you for success. Unlock the potential of digital marketing and web development, paving the way for a lucrative and fulfilling professional journey.

Job profile

After completing this course

Average salary

( 1+ year experience)
Digital Marketer 25k-50k
Digital Marketing Executive 60k-120k
SEO Executive 35k-75k
Ads Manager / PPC Expert 50k-100k
Front End Web Developer 25k-50k
Back End Web Developer 35k-75k
Full stack Developer 50k-100k
Design and Layout Analyst 60k-120k

Features & Facilities




Student Reviews


ifda students review
The Rajan
Student
Google Review 

Amazing institute... I am a student of IFDA and I am learning digital marketing and video editing in these days. My experience is good here I can understand easily what I am thought here. I suggest everyone who wants to make career should join IFDA.

ifda students review
Google Acc.
Student
Google Review 

I'm Kunal Digital Marketing Student, I'm learning in the institute, My course going smoothly, and I'm satisfy with this institute

Reena Jha
Student
Google Review 

From the day, when i take admission, I have learned digital marketing with great experience from IFDA. from the infrastructure to faculty all are superb and. mainly i got here practical based learning. i would like to highly recommend it.


Frequently Asked Questions

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There are no necessary requirements for you to learn this course. All you need is a basic command over the computer and an active digital engagement which will only be a plus point. But even if you do not have it, it's not an issue.

This is what makes the course offered by IFDA unique. We start from basic and extend to advanced levels. It is beginner friendly and if you have your basic right, you can easily transition to advanced levels.

Our institute ensures that students with good performance and caliber get good placements.

The best time is right now. If you are ready to learn and apply the skills of digital marketing to earn for yourself or gain employment, you should enroll now.

Some of the responsibilities expected from a web developer are:

  1. Website application designing, building, or maintaining.
  2. Create website layout/user interface by using standard HTML/CSS practices
  3. In situations of conflicts, dwell on the idea of clear communication with your team for quick resolution and hassle-free working.
  4. Be responsible for maintaining, expanding, and scaling the website.
  5. Cooperate with web designers to match visual design intent
  6. Keeping yourself under the complete knowledge of the latest updates and modifications in the field of Web Development via attending conferences, workshops; participating in discussions; studying or reading about innovations.
  7. Checking and validating your test cases and routines in order to ensure the smooth running of codes on all browsers and devices types.
  8. Always look out for customer feedback and work on the problems and resolutions necessary for achieving significant results. 
  9. Stay plugged into emerging technologies/industry trends for determining user needs
  10. Make a reserve of website backup files to local directories for emergency recoveries.

Web development is the career in which you get knowledge to represent any product and service of businesss on internet. As digital literacy increases and everything goes on online, the need for web developers is increasing. It has high earning potential, growth opportuninty and flexibility.

Five Reason to Learn Web Design & Development:

  1. Full stack Developers Are always In-Demand.
  2. Web Developers earn high income
  3. Web Developers Have Flexibility
  4. You Easily start you own agency in very short time.

A web designer ranks among the highest extremely paid jobs within the IT sector. After completing web design & development course you will be eligible for internship of Rs. 10,000 to Rs. 25,000. After 2 years of experience u will be able to get hike from Rs. 40,000 to 1,50,000 a month. There are so many MNC company hire developer on high salary package upto 2 lac and above.

Key skills to be successful in web development include:

  1. Basic Computer Knowledge
  2. Good numeracy skills
  3. Good creative ability
  4. Attention to detail
  5. Strong communication skills
  6. Should be problem-solving skills
  7. logical approach to work
  8. ability to explain technical matters clearly
  9. A keen interest in technology

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