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Digital Marketing And Web Development Course


Learn the fundamentals of web development and digital marketing. From fundamentals to advanced web development and digital marketing, our extensive course covers it all. Learn about consumer behaviour, business trends, and innovative methods to give yourself a competitive advantage in the fast-paced digital job market. With this diploma, you may also delve into the creative and technical spheres of web creation and turn concepts into interactive websites.

Course Highlights

1.

Digital Marketing

2.

Organic/Paid Marketing

3.

WhatsApp Marketing

4.

Marketing with AI

5.

  Front End Development

6.

  Backend Development

7.

  Wordpress Development

8.

  15+ Marketing Tools

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Learning Outcome


• Acquire foundational marketing principles and understand the pivotal role of digital marketing in the contemporary landscape, along with its numerous benefits.
• Develop proficiency in crafting diverse websites, encompassing E-commerce, Informational, Blogging, static, and dynamic platforms.
• Master the effective utilization of marketing tools for strategic planning, execution, and optimization, ensuring the achievement of market goals.
• Become an SEO expert through the use of search engine marketing tools, enabling website ranking, audit, and report creation.
• Identify target audiences based on demographics, interests, and behaviour, enhancing precision in marketing strategies.
• Attain professionalism in social media marketing, gaining expertise in campaign creation, content development, and community management.
• Excel in Google Ads with skills in budgeting, bidding, keyword planning, and performance tracking for effective campaign management.
  Read More
• Understand various content types and their applications for diverse marketing purposes, engaging the target audience effectively.
• Master email marketing techniques, including segmentation and conversion tracking, to maximise marketing conversion.
• Develop analytical skills using tools like Google Analytics, creating reports on website traffic, ranking, event tracking, demographics, and user behaviour.
  Read Less

Languages and tools that you will learn in this course

DIGITAL MARKETING
WEB DEVELOPMENT

Language and tools that you will learn in this course

DIGITAL MARKETING TOOLS

WEB DEVELOPMENT LANGUAGE

Digital Marketing Course Content

Digital Marketing

  1. What is marketing and its examples?
  2. What is Digital Marketing
  3. Process of Marketing
  4. Digital Marketing Vs Traditional Marketing
  5. Process of Digital Marketing
  6. Expand visibility
    1. What is visibility?
    2. Types of visibility
    3. Examples of Visibility
  7. People/ customer engagement
    1. What is engagement?
    2. Why it is important?
    3. Examples of customer engagement
  8. Increasing Targeted Traffic
    1. Inbound
    2. Outbound
  9. Conversion of traffic into leads
    1. Types of conversion
    2. Customer conversion process
  10. Retention
    1. Why it is important?
    2. Types of retention
  11. Performance evaluation
    1. Why it is important?
    2. Required tools

2)   Internet, Web Hosting and Domain

  1. What is the Internet ?
  2. Difference between internet and website
  3. Website and its working
  4. Domain names and domain extension
  5. What are web servers and hosting?
  6. Types of Hosting
  7. How to Buy Domain and Hosting

3)  Website Design and Formation
  1. Introduction to CSM
  2. Types of CMS
  3. Introduction to Wordpress
  4. What in theme & Its Plugins
  5. Install Wordpress on LocalHost
  6. Creating Website

4)   Search Engine Optimization (SEO)
  1. What is SEO?
  2. What is SERP?
  3. What are search engines?
  4. How do search engines work?
  5. Major functions of search engines?
  6. What are keywords?
  7. Different types of keywords?
  8. Google keyword planner tool
  9. Process of keyword research
  10. Keyword mix
  11. Google operator
  12. On page optimization
    1. Keyword optimization
    2. Content optimization and planning
    3. Analyzing audience
    4. Keyword stuffing VS Keyword Placement
    5. Internal linking
    6. Meta tags
    7. Creating web page through HTML
    8. Sitemap creation & submission on a website
    9. Content optimization
  13. Off-page optimization
    1. What is domain authority?
    2. How to increase domain authority?
    3. What is backlinking
    4. What is link building?
    5. Type of link building
    6. Do’s or Don’t in Link building
    7. Link building strategies for your business
    8. What is link juice?
    9. Value of domain and page authority?
    10. Keyword optimization
    11. What is the google panda algorithm?
    12. What is google penguin?
    13. What is Google EMD update?
    14. How to secure your site from Google panda, penguin, EMD update
    15. How to regain your site from panda, penguin, EMD

5)   Google Search Console
  1. Introduction to Google Search Console
  2. Site Configuration
  3. Performance Analysis
  4. Search Appearance Enhancements
  5. Indexing and Crawling
  6. Mobile Optimization
  7. Security and Manual Actions
  8. Advanced Techniques and Tools

6)   Social Media Optimization
  1. Introduction to Social Media Optimization?
  2. Facebook Optimization
  3. Instagram Optimization
  4. LinkedIn Optimization
  5. Twitter Optimization

7)   Social Media Marketing
  1. What is social media?
  2. Social media paradigm and psychology
  3. How social media marketing is different in comparatives of other
  4. Forms of internet marketing?
  5. Facebook Marketing
    1. What is Facebook Marketing
    2. Creating a Facebook page
    3. Uploading contacts for invitation
    4. Exercise on fan page wall posting
    5. Increasing fans on the fan page
    6. How to do marketing on the fan page
    7. Fan engagement
    8. Important apps to do fan page marketing
    9. Facebook advertisement
    10. Types of Facebook advertisement
    11. Best practices for Facebook advertisement
    12. Facebook advertisement campaigns
    13. Targeting in ad-campaign
    14. Payment modules ( CPC vs CPM vs CPA)
    15. Advance Facebook advertising
  6. Linkedin Marketing
    1. What is LinkedIn?
    2. Company profile vs individual profile
    3. How to do marketing on Linkedin groups
    4. Best advertising practices on LinkedIn
    5. Rising ROI from LinkedIn ads
    6. Linkedin publishing
    7. Company pages
    8. Display vs text
  7. Twitter Marketing
    1. Basic knowledge of Twitter
    2. Tools to listen & measure influence on Twitter
    3. How to do marketing on Twitter
    4. Black hat techniques of Twitter marketing
    5. Creating Campaigns
    6. Types of ads
    7. Tools for Twitter marketing
    8. Twitter Cards

8)   Youtube Marketing
  1. Creating video campaigns
  2. Benefits & importance of video marketing
  3. Uploading videos on video marketing websites
  4. Youtube Optimization
  5. Youtube marketing strategy
  6. Bringing people from Youtube videos to the website
  7. Making video Ad Group
  8. Targeting options
  9. Bid strategy

9)   Google Search Ads
  1. Overview of Google Ads
  2. Comprehend inorganic search result
  3. Overview of Google Ads and PPC advertising
    1. Introduction to Microsoft Adcenter setting up google Ads account
    2. Understanding Ads account structure
      1. Campaigns, ads, keywords, etc.
      2. Types of campaigns ( Search, display, shopping & video )
      3. Difference between search and display campaigns
  4. Introduction of Add algorithm
  5. Learn google ads Ad Rank in details
  6. What is a quality score
  7. Why quality score is important
  8. What is CTR
  9. Why CTR is important
  10. Understand about bidsTypes of Search Campaigns
  11. All features, dynamic search & Product listing
  12. Google merchant center
  13. Create Search campaign
  14. Doing campaign-level setting
  15. Learn location targeting
  16. Types of location targeting
  17. What is a bidding strategy?
  18. Learn types of bid strategies?
  19. Advanced level bid strategies
  20. What are flexible bidding strategies?
  21. Advantages and disadvantages of different bid strategies
  22. Learn ad-extensions
  23. Types of ad-extensions
  24. Adding ad extension in campaigns
  25. Creating ad groups with or without tools
  26. Finding suitable ad group options using tools
  27. Learn about keywords
  28. Creating ads
  29. Tracking conversion
  30. Optimizing search campaigns

10)  Google Display Ads
  1. What is an online advertisement?
  2. Types of online advertisement
  3. Display advertisement
  4. Contextual advertisement
  5. What are payment modules?
  6. Online advertising solution
  7. Measuring and tracking ROI
  8. Distinct online advertising platforms
  9. Creating banner ads
  10. Making Display Campaign
  11. Optimizing Display Campaign
  12. Remarketing

11)   Google Analytics 4

  1. Overview of google analytics
  2. How google analytics works
  3. Learn google analytics account structure and insights
  4. Cookie tracking
  5. Types of cookie tracking in google analytics
  6. Set up Analytics account
  7. How to add analytics code to the website
  8. Goals and conversions
  9. Types of goals and how to set up them
  10. Bounce and bounce rate
  11. Exit rate vs bounce rate
  12. How to decrease bounce rate
  13. How to set up a funnel in goals
  14. Importance of funnels
  15. The amalgamation of Adwords and Analytics account and its benefits
  16. Measuring the performance of marketing campaigns
  17. What is link tagging
  18. How to set up link tagging
  19. What is filter & segments?
  20. How to set up filters & segments?
  21. How to view customized report
  22. Tracking traffic sources and behavior
  23. Taking corrective actions as if required

12)   Content Marketing

  1. What is content marketing?
  2. The objective of content marketing
  3. Content marketing strategies
  4. Types of content with examples
  5. How to write engaging & effective content
  6. Keyword research for content ideas
  7. Content Optimization
  8. About authority blogs
  9. Developing authority blogs
  10. Authority blog monetizing
  11. How to market your content?
  12. Understand the second person
  13. Importance of second person
  14. How to rise, second person
  15. Learn about Online influencers
  16. The process to connect with online influencers
  17. Unique ways to write magnetic headlines
  18. Examples of magnetic headlines
  19. How to increase opt-in email list with content marketing and examples
  20. Case study on Content marketing

13)   Ecommerce Marketing

  1. E Commerce Basic
  2. Setup E-Commerce Store
  3. Facebook Ads for E-Commerce
  4. Google Ads for E-Commerce
  5. WhatsApp for E-Commerce

14)   WhatsApp & SMS Marketing

  1. Fundamentals of mobile marketing
  2. Learn about mobile devices
  3. Mobile marketing analytics
  4. Mobile Advertising
  5. Mobile strategy segmentations, option Targeting & Differentiation
  6. SMS Marketing
  7. Introduction to WhatsApp Business Marketing
  8. WhatsApp Business API overview
  9. Templates,Products, Catalog
  10. WhatsApp Business Automation
  11. Whatsapp business ads

15)   Email Marketing

  1. How does email work?
  2. Challenges faced in sending bulk emails?
  3. How to overcome these challenges
  4. Types of email marketing
  5. What is opt-in email marketing
  6. Setting up email marketing now
  7. Top platforms to do opt-in email marketing
  8. Setting up lists and web forms
  9. Generating a broadcast email
  10. What are autoresponders?
  11. Setting up autoresponders
  12. How to send bulk emailing
  13. Best practice to send bulk emails
  14. Tricks to land in the inbox instead of the spam folder
  15. Top email marketing software and a glimpse of how to use them
  16. Upgrading ROI with A/B testing

16)   Affiliate Marketing

  1. What is affiliate marketing?
  2. 3A’s of affiliate marketing
  3. How does affiliate marketing work?
  4. History of affiliate marketing
  5. Evolution of affiliate marketing
  6. Affiliate marketing scenario in India
  7. How to be an excellent affiliate?
  8. Distinct ways to do affiliate marketing
  9. Secrets of affiliate marketing
  10. How to make money in affiliate marketing
  11. Examples of how people are making money in affiliate marketing
  12. Top affiliate networks in the world
  13. How to get approved as an affiliate by world's top affiliate company

17)   Lead Generation

  1. Lead Generation Introduction
  2. Importance of lead generation
  3. Landing & Thank you Page
  4. Landing page VS website
  5. Prime practices to create a landing page
  6. Types of landing pages
  7. What is A/B testing
  8. How to do A/B testing
  9. Converting leads into sales
  10. Lead Funnels

18)   Online Reputation Management

  1. What is online reputation management?
  2. ORM scenario
  3. How to deal with online criticism
  4. Online reputation management commandments
  5. Methods to create the positive online brand image
  6. Tools for monitoring online brand image
  7. Guidance to overcome the negative brand reputation
  8. Examples of online reputation management

19)   Adsense & Blogging

  1. What is AdSense?
  2. How to get approved for Adsense?
  3. Tricks to get approval by google for Adsense
  4. How to use the AdSense account interface
  5. Placing ads on blogs
  6. How to do google product listing ads for e-commerce websites
  7. Methods to create money with Adsense

20)   Tools Handling

  1. MOZ, Ahref, Semrush,
  2. Grammarly, Plagiarism Checker
  3. Canva/Crello
  4. Mailchimp, Aweber
  5. Spyfu, Similarweb

21)   Marketing with AI

  1. Introduction to AI
  2. AI in Digital Marketing
  3. Benefits of AI in Digital Marketing
  4. How to increase performance 10X using AI Tool
  5. Practice on some AI tools

22)   Website Audit Report

  1. Website Audit
  2. Report Creation
  3. Backlink Audit
  4. Technical Audit

23)   Entrepreneurship

  1. How to Start a Business
  2. Challenges in starting Business
  3. How to Scale a Business
  4. Strategies for Business Growth
  5. Boost Business with Digital Marketing

Web Development

1)   HTML5
  1. Introduction to HTML 5
  2. Editors
  3. Elements & Attributes
  4. Headings, Paragraphs, & Formatting
  5. Colors, Links, Images & Tables
  6. Lists, Blocks, Iframes & File Paths
  7. Head, Layout & Responsive
  8. Entities & Symbols
  9. Charset & Forms
  10. Input Types & Attributes

2)   CSS
  1. Introduction to CSS
  2. Syntax
  3. Selectors, Colors & Backgrounds
  4. Borders, Margins & Padding
  5. Height/Width & Outline
  6. Text, Fonts & Tables
  7. Links, Lists & Display
  8. Max-width
  9. Position & Overflow
  10. Float, Align & Opacity
  11. Navigation Bar & Dropdowns
  12. Image Gallery
  13. Image Sprites
  14. Attribute Selectors
  15. Website Layout

3)   JavaScript
  1. Introduction to JavaScript
  2. Syntax & Comments
  3. Variables & Bitwise Operators
  4. Arithmetic, Data Types & Functions
  5. Objects & Events
  6. Arrays Methods, Sort & Iteration & Strings
  7. Dates & Math
  8. Random, Booleans & Comparisons
  9. Conditions & Switch
  10. For & While Loop
  11. Break & type conversion
  12. DOM & BOM

4)   jQuery
  1. Introduction to Jquery
  2. BASICS
  3. SELECTORS
  4. DOM Attributes
  5. CSS Methods
  6. Effects
  7. Syntax, Selectors, Events
  8. Effects (Hide/Show, Fade, Slide, Animate, stop(), Callback, Chaining)
  9. HTML (Get & Set, Add & Remove, CSS Classes, Dimensions)
  10. Traversing, Ancestors, Descendant, Siblings & Filtering
  11. Events (scroll, click & doubl click)

5)   AJAX
  1. A New Approach
  2. BASICS
  3. Understanding Advanced
  4. Asynchronous Data Transfer with XML Http Request
  5. Introduction to AJAX
  6. Frameworks
  7. Implementing jQuery Library for AJAX
  8. Working with Maps in AJAX
  9. Integration of PHP and AJAX

6)   SQL
  1. Introduction to SQL
  2. Database Normalization and Entity Relationship Model
  3. SQL Operators
  4. Working with SQL: Join, Tables, and Variables
  5. Deep Dive into SQL Functions
  6. Working with Subqueries
  7. SQL Views, Functions, and Stored Procedures
  8. Deep Dive into User-defined Functions
  9. SQL Optimization and Performance
  10. Advanced Topics
  11. Managing Database Concurrency
  12. Practice Session

7)   Core PHP
  1. Introduction to PHP
  2. PHP Language Basics
  3. HTTP Protocols in PHP
  4. Basic Syntax in PHP
  5. Variables in PHP
  6. Expressions and Operators in PHP
  7. Superglobal Variables in PHP
  8. Conditional Statements in PHP
  9. Functions in PHP
  10. Array
  11. String, Loops
  12. Session and Cookies in PHP
  13. Header Function
  14. Include and Require
  15. Error Handling
  16. File System Basics

8)   Advance PHP
  1. File Handling
  2. File Uploading
  3. File Open/Read and Create/Write
  4. PHP Cookies and application
  5. Starting and destroying PHP Session variables
  6. Creating Login functionality
  7. PHP JSON
  8. Storing data in JSON format
  9. Retrieving data
  10. Introduction to Object-oriented Programming in PHP
  11. Advantages of Object-oriented PHP over core PHP
  12. A brief introduction to classes/objects
  13. Constructor and Destructor
  14. Inheritance
  15. PHP Access Modifiers
  16. PHP Abstract classes
  17. PHP Methods

9)   OOPs

  1. OOPs introduction
  2. Classes/Object
  3. Constructor/Destructor
  4. Access modifies
  5. Inheritances
  6. Constants
  7. Abstract Classes

10)   Bootstrap
  1. Responsive navbars
  2. Margins
  3. Modals
  4. Dialogs
  5. Buttons
  6. Forms
  7. List groups
  8. Badges, pills
  9. Cards
  10. Tables
  11. Alerts
  12. Navigation options
  13. Links
  14. Media object
  15. Dropdown
  16. Pagination
  17. Process bar & Collapse
  18. Bootstrap Scaffolding
  19. Page Components
  20. Page Components Forms
  21. BOOTSTRAP PLUGINS
  22. Extending Bootstrap With Custom Plugins

11)   WordPress
  1. Introduction to Wordpress
  2. Getting Started
  3. Plugins in WordPress
  4. WordPress Themes
  5. Some Useful free WordPress Plugin

12)   Interview Preparation

  1. Interview Questions
  2. Mock Test
  3. Aptitude Test
  4. Practical Test
  5. Live Project Handling

Jobs you will get after completing course


Boost your career with our comprehensive Digital Marketing and Web Development course. Experience a surge in salary growth and job opportunities in the ever-expanding digital landscape. As businesses prioritize online presence, your skills will be in high demand. Whether you choose a secure job or opt for entrepreneurship, our program equips you for success. Unlock the potential of digital marketing and web development, paving the way for a lucrative and fulfilling professional journey.

Job profile

After completing this course

Average salary

( 1+ year experience)
Digital Marketer 25k-50k
Digital Marketing Executive 60k-120k
SEO Executive 35k-75k
Ads Manager / PPC Expert 50k-100k
Front End Web Developer 25k-50k
Back End Web Developer 35k-75k
Full stack Developer 50k-100k
Design and Layout Analyst 60k-120k

Features & Facilities




Student Reviews


ifda students review
The Rajan
Student
Google Review 

Amazing institute... I am a student of IFDA and I am learning digital marketing and video editing in these days. My experience is good here I can understand easily what I am thought here. I suggest everyone who wants to make career should join IFDA.

ifda students review
Google Acc.
Student
Google Review 

I'm Kunal Digital Marketing Student, I'm learning in the institute, My course going smoothly, and I'm satisfy with this institute

Reena Jha
Student
Google Review 

From the day, when i take admission, I have learned digital marketing with great experience from IFDA. from the infrastructure to faculty all are superb and. mainly i got here practical based learning. i would like to highly recommend it.


Frequently Asked Questions

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There are no necessary requirements for you to learn this course. All you need is a basic command over the computer and an active digital engagement which will only be a plus point. But even if you do not have it, it's not an issue.

This is what makes the course offered by IFDA unique. We start from basic and extend to advanced levels. It is beginner friendly and if you have your basic right, you can easily transition to advanced levels.

Our institute ensures that students with good performance and caliber get good placements.

The best time is right now. If you are ready to learn and apply the skills of digital marketing to earn for yourself or gain employment, you should enroll now.

Some of the responsibilities expected from a web developer are:

  1. Website application designing, building, or maintaining.
  2. Create website layout/user interface by using standard HTML/CSS practices
  3. In situations of conflicts, dwell on the idea of clear communication with your team for quick resolution and hassle-free working.
  4. Be responsible for maintaining, expanding, and scaling the website.
  5. Cooperate with web designers to match visual design intent
  6. Keeping yourself under the complete knowledge of the latest updates and modifications in the field of Web Development via attending conferences, workshops; participating in discussions; studying or reading about innovations.
  7. Checking and validating your test cases and routines in order to ensure the smooth running of codes on all browsers and devices types.
  8. Always look out for customer feedback and work on the problems and resolutions necessary for achieving significant results. 
  9. Stay plugged into emerging technologies/industry trends for determining user needs
  10. Make a reserve of website backup files to local directories for emergency recoveries.

Web development is the career in which you get knowledge to represent any product and service of businesss on internet. As digital literacy increases and everything goes on online, the need for web developers is increasing. It has high earning potential, growth opportuninty and flexibility.

Five Reason to Learn Web Design & Development:

  1. Full stack Developers Are always In-Demand.
  2. Web Developers earn high income
  3. Web Developers Have Flexibility
  4. You Easily start you own agency in very short time.

A web designer ranks among the highest extremely paid jobs within the IT sector. After completing web design & development course you will be eligible for internship of Rs. 10,000 to Rs. 25,000. After 2 years of experience u will be able to get hike from Rs. 40,000 to 1,50,000 a month. There are so many MNC company hire developer on high salary package upto 2 lac and above.

Key skills to be successful in web development include:

  1. Basic Computer Knowledge
  2. Good numeracy skills
  3. Good creative ability
  4. Attention to detail
  5. Strong communication skills
  6. Should be problem-solving skills
  7. logical approach to work
  8. ability to explain technical matters clearly
  9. A keen interest in technology

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