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Certification In Digital Marketing Course


Digital marketing is one of the most in-demand courses in now-a-time. Best digital marketing course in delhi. Especially, after covid when more businesses are shifting to digital platforms, it offers high-paying jobs and careers for both creative and technical roles. In this course, you will learn how to advertise products and services using social media and Google platforms on the internet. You will also learn how to make money online through affiliate marketing and blogging. By taking this course you can also gain knowledge of consumer behavior, digital marketing trends, and the latest tools and techniques used in the industry first.

Course Highlights

1.

Fundamental of Digital Marketing

2.

Website Planning & Creation

3.

Organic & Inorganic Marketing

4.

E-commerce Marketing

5.

Online Money Making

6.

15+ Marketing Tool

7.

10+ AI Marketing Tool

8.

24 In-Depth Modules

9.

5+ Live Project

10.

100% Placement

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Learning Outcome


You will know the basic principles of marketing and their concept. Why digital marketing is so important in today's day and age and its benefits.
You will learn how to make websites like:- E-commerce, Informational, Blogging, static and dynamic.
You will know how to use marketing tools effectively and achieve market goals, along with planning, execution, and optimization.
You can become an expert in SEO (search engine optimization) by using search engine marketing tools that result in a ranked website and how to audit sites & make reports.
You will be able to identify the target audience based on demographics, interests, and behavior.
You will be professional in social media marketing & gain expertise in creating campaigns, content creation, & community management.
You will gain expertise in creating campaigns in Google ads including, budgeting, bidding, keyword planning, and performance tracking.
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You will know the types of content and their uses for various marketing purposes which engage the target audience.
You will be able to do email marketing using a template and with segmentation to maximize marketing conversion. Along with conversion tracking.
You will learn how to analyze and create reports of marketing performance like:- Website traffic, Website ranking, event tracking, user demographics, and user behavior by using Google Analytics and other analytic tools.
You will acquire skills to make digital marketing strategies that achieve various kinds of business goals.
You nnow how to make money online in blogging and affiliate products by using the Google AdSense tool.
You will be skilled in various AI tools that increase your performance by up to 10X
After completing this course you will get the knowledge and skills to plan, execute, and analyze overall marketing performance.
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Languages and tools that you will learn in this course

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Language and tools that you will learn in this course

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Digital Marketing Course Content

  1. What is Digital Marketing
  2. Process of Digital Marketing
  3. Digital Marketing Vs Traditional Marketing
  4. Online Visibility
  5. Customer Engagement
  6. Inbound/Outbound Marketing
  7. Overview of various channels (SEO, SEM, SMO, Email Marketing, Content Marketing)

2)   Domain Registration & Web Hosting

  1. Different Qualities of Websites
  2. Static & Dynamic Websites
  3. Purchasing Domain Names
  4. Purchasing Web Hosting
  5. Connecting Domain & Hosting
  6. Domain Control Panels
  7. Web Hosting Control Panels

3)  Website Design and Formation

  1. Introduction to CSM
  2. Types of CMS
  3. Introduction to Wordpress
  4. How to install WordPress
  5. What is a theme
  6. What is a Plugin
  7. Creating Website

4)   Search Engine Optimization (SEO)

  1. What is SEO?
  2. What is SERP?
  3. What are search engines?
  4. How do search engines work?
  5. Technical SEO
  6. ON Page SEO
  7. OFF Page SEO
  8. Local SEO
  9. SEO tools (e.g., SEMrush, Ahrefs, Moz)

5)   Google Search Console

  1. Introduction to Google Search Console
  2. Site Configuration
  3. Performance Analysis
  4. Search Appearance Enhancements
  5. Indexing and Crawling
  6. Mobile Optimization
  7. Security and Manual Actions
  8. Advanced Techniques and Tools

6)   Blogging

  1. What is Blogging
  2. Purpose of Blogging
  3. How to Setup a Blog on WordPress
  4. How to SEO of a WordPress Blog/ Website
  5. Internal Linking in WordPress

7)   Google Analytics 4

  1. Overview of Google Analytics 4
  2. GA4 account structure and insights
  3. Set up Analytics account
  4. Cookie tracking
  5. Tracking visitors
  6. Location, Browser, OS and Device tracking
  7. Real time and o ine tracking
  8. User behavior tracking

8)   Google Tag Manager (GTM)

  1. Introduction to Google Tag Manager
  2. Setting Up Google Tag Manager
  3. Creating and Managing Tags
  4. Triggers and Variables
  5. Debugging and Publishing

9)   Microsoft Clarity

  1. Getting Started & Setup
  2. Detailed introduction to Clarity’s features
  3. Session Recordings
  4. Heatmaps
  5. Export data for reports

10)   Social Media Optimization

  1. Introduction to Social Media Optimization?
  2. Facebook Optimization
  3. Instagram Optimization
  4. LinkedIn Optimization
  5. Twitter Optimization

11)   Social Media Marketing

  1. Introduction to social media marketing?
  2. Facebook Marketing
  3. Instagram Marketing
  4. LinkedIn Marketing
  5. Twitter Marketing
  6. Youtube Marketing

12)   Google Ads

  1. Overview of Google Ads
  2. Account setup and structure
  3. Keyword Planner
  4. Campaign types (Search, Display, Video, Shopping, Calling)
  5. Ad copywriting and extensions
  6. Bidding, Auction, Quality Score
  7. Tracking conversions and ROI
  8. Analyzing PPC performance

13)   Marketing with AI

  1. Introduction to AI
  2. AI in Digital Marketing
  3. Benefits of AI in Digital Marketing
  4. Practice on some AI tools
  5. How to increase performance 10X using AI tools

14)   Email Marketing

  1. How does email work?
  2. Challenges faced in sending bulk emails
  3. Types of email marketing
  4. What is opt-in email marketing
  5. Setting up email marketing
  6. What are autoresponders?
  7. Setting up autoresponders
  8. How to send bulk emailing

15)   Lead Generation

  1. Lead Generation Introduction
  2. Importance of lead generation
  3. Landing & Thank You Page
  4. Landing Page vs Website
  5. Prime practices to create a landing page
  6. Types of landing pages
  7. What is A/B testing
  8. How to do A/B testing
  9. Converting leads into sales
  10. Lead Funnels

16)   Adsense

  1. What is AdSense?
  2. How to get approved for AdSense?
  3. How to use the AdSense account interface
  4. Placing ads on blogs
  5. Methods to create money with AdSense

17)   Interview Preparation

  1. Interview Questions
  2. Mock Test
  3. Aptitude Test
  4. Practical Test
  5. Live Project Handling

Jobs you will get after completing course


In digital marketing career you can expect significantly higher growth in salary and the roles. The scope of digital marketing is increasing with radical changes. Every small and big businesses are focusing more on digital marketing and therefore there is a huge demand for digital marketers in the market. Higher salaries, secured job profiles, and broad goals are benefits of a digital marketing course.

Job profile

After completing this course

Average salary

( 1+ year experience)

Digital Marketer 25k-50k
Digital Marketing Executive 60k-120k
SEO Executive 35k-75k
Ads Manager / PPC Expert 50k-100k
Social Media Marketer 70k-120k
Content Writer / Blogger 75k-140k
Affiliate Marketer 80k-150k
Youtube Marketer 100k-200k

Features & Facilities



Student Reviews


ifda students review
The Rajan
Student
Google Review 

Amazing institute... I am a student of IFDA and I am learning digital marketing and video editing in these days. My experience is good here I can understand easily what I am thought here. I suggest everyone who wants to make career should join IFDA.

ifda students review
Google Acc.
Student
Google Review 

I'm Kunal Digital Marketing Student, I'm learning in the institute, My course going smoothly, and I'm satisfy with this institute

Reena Jha
Student
Google Review 

From the day, when i take admission, I have learned digital marketing with great experience from IFDA. from the infrastructure to faculty all are superb and. mainly i got here practical based learning. i would like to highly recommend it.


Frequently Asked Questions

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There are no necessary requirements for you to learn this course. All you need is a basic command over the computer and an active digital engagement which will only be a plus point. But even if you do not have it, it's not an issue.

This is what makes the course offered by IFDA unique. We start from basic and extend to advanced levels. It is beginner friendly and if you have your basic right, you can easily transition to advanced levels.

Our institute ensures that students with good performance and caliber get good placements.Thats'why Best digital marketing course institute in delhi.

The best time is right now. If you are ready to learn and apply the skills of digital marketing to earn for yourself or gain employment, you should enroll now. Best digital marketing course in south delhi

Most students would prefer to attend physical classes because of the person-to-person experience. However, if you are an outstation student, the option of an online class is open to you.

Our institute will provide all the necessary tools required in the field along with an interactive student-teacher environment. It is budget-friendly and covers a range of topics from basic to advanced level. Also reliable digital marketing course in delhi fees Compare to other institute.

You can add weight to your resume by mentioning your course while applying for jobs right after the course. We also aid you with placemats at the institute to give a kick-start to your career.

Our trainers are certified by various recognized institutes from all over Delhi. They have ample years of experience to handle classroom situations and ensure a smooth learning experience.

Our Alumni Works At
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