Because organizations that work with advertising agencies expect more than template marketing from their agency partner.

When it comes to marketing, there are two primary routes an agency can take: with its own
designs or using templates as a marketing tool. The question is, which course of action is more
productive, and why are agencies willing to cover that extra distance by purchasing targeted
marketing solutions? In this blog, we will demystify the arguments for and against unique and
template marketing and why agencies prefer the unique marketing solution.

Custom Marketing:

Custom marketing is the highly personalized and individualized form of marketing services
designed for a particular client or brand. Marketing strategy works hand in hand with the agency
and the client since by establishing a marketing strategy that better addresses the client, his or
her target market, and brand, the agency can come up with a better marketing message that is
more potent to the intended audience.

Advantages of Custom Marketing:

1. Personalization: Custom marketing is thus an opportunity to create unique solutions that
   allow agencies to introduce solutions that match selected clients’ preferences and demands.
   This personalization increases the company’s marketing differentiation factors and helps create
   a marketing niche for the client.
2. Improved Targeting: Through the marketing plan, agencies get a clear picture of the audience
   to be targeted and thus create an appropriate plan. This makes it easier for the client to better
   apportion their resources and capital to get to the wanted audiences and to get better outcomes.
3. Increased Engagement: Every marketing strategy is a superb work of creative campaigning
   that aims to appeal to the spirit of the audience. Besides that, it might also give customers a
   stronger affiliation with brands, raising chances of conversion and return on investment.
4. Differentiation: Custom marketing enables the different agency to trace and develop
   outstanding and memorable campaigns in this congested market. Such differentiation can give
   clients an edge over others and attract many more customers in the market.

Disadvantages of Custom Marketing:

1. Time and Cost: Custom marketing planning takes time, resources, and professional input,
   unlike ready-made marketing strategies. It can also lead to greater expenditures in comparison
   with the template marketing and, correspondingly, can take more time.
2. Scalability: Substantive marketing communication strategies are typically created with a client
   in mind and can be difficult to apply on a large scale or even on a campaign-by-campaign basis
   to different clients. Depending on the flexibility of an agency, this can hamper an agency’s ability
   to be effective to multiple clients.
3. Template Marketing: Templated marketing refers to the practice of creating marketing assets that can be easily customized to fit a client or a campaign. These templates may help agencies in achieving a more consistent thread of the brand and in organizing the marketing tasks.

Advantages of Template Marketing:

1. Cost-Effective: Generally, it can be said that template marketing works better than custom
   marketing, since the latter is financially more costly and consuming in terms of time. This is
   extremely attractive to clients with small capital or clients who want to make profits in a short
   term.
2. Scalability: Template marketing proves advantageous to agencies since many clients can be
   attended to within a short span and without tremendous effort since the groundwork has already
   been done and the agencies only need to compile a template from previous material. This
   scalability can help them increase an agency’s capacity and possibly even increase profit.
3. Consistency: Applying templates is useful for keeping a coherent image of all the materials
   being produced, as well as making it easier for clients to promote the image and track the
   message of their brands.

Disadvantages of Template Marketing:

1. Lack of Personalization: Custom marketing may be more effective in making appealing
   appeals to the target market than template marketing because the process does not require the
   use of products that are fully ideal for the target client.
2. Limited Creativity: With templates, there is usually some form of constraint to the creativity
   and ideas an agency can apply to a campaign. When this happens, it creates marketing
   communication that may not be very creative or that does not appeal to the target market in a
   proper way.

Why Agencies Choose Custom Marketing:

Yet, there are a lot of agency-related risks that can be present with such an approach; many
agencies prefer to advance extra efforts and purchase custom marketing solutions. There are
several reasons for this:

1. Quality: Marketing agencies know that doing custom marketing is usually much better
   because you will get the best results. The studies have shown that if agencies spend their time
   in creating a relevant business marketing plan, they will assist clients in accomplishing all the
   objectives and getting more success.
2. Reputation: Custom marketing also assists agencies to build their image as specialists in the
   given niche. That is exactly what agencies will have to do to prove that they can come up with
   effective and distinguishable marketing strategies to gain more customers and outcompete the others.
3. Client Satisfaction: Custom marketing enables agencies to design specific, powerful
   marketing strategies to fit the desires of their clients, making them loyal. Through quality
   performance, agencies create opportunities for long-term contracts with clients, hence
   continued contracts with clients.

Conclusion:

Finally, it can be stated that both custom and template marketing have their strengths and
weaknesses. On one hand, template marketing may be cheaper, can be easily repeated to
whatever degree is necessary, and may have certain advantages over custom marketing, but on
the other, custom marketing may indeed present a closer touch, a higher interest level, and a
more competitive position. Finally, it has been found that these agencies opt for a little extra in
custom marketing to develop better quality, result-oriented campaigns that suit the client’s
requirements. Custom marketing solutions are a sure way of making the agencies create a
strong market base on which they can establish their name and gain the loyalty of their clients
on a long-term basis.