Nowadays, with the availability of the internet, creating a website that has an impressive
appearance is vital for any company. Not only is it important that a site is easily navigable and
‘pretty’ to look at, but in fact, that’s part of the way to convincing its viewers to become buyers.
On the other hand, ineffective website design slows down the business and decreases the sales
volume, downgrades customers’ impressions, and makes them leave without purchasing
products. In this blog, we will be looking at ten types of errors that can cost customers and how
you can prevent them in web design.
Slow Load Times
The number one cause of website bounce rates is usually due to long load time. This Google
study shows that 79% of these visiting mobile sites leave the sites if the pages take more than
three seconds to load. This in turn means low levels of customer interaction and fewer who can
be sold to out of the total number of website visitors. To avoid this, increase your website load
time by reducing the images, avoiding using too many plugins, and making use of the browser
cache.
Poor Navigation
Simple website and user friendly interface is one of the most important criteria, in fact, and the
structure of the web-site should be convenient for a visitor. These issues are off-putting to users,
bounce rates are high and conversion rates are low because people just cannot find their way
around the site. Here are the general tips to increase the convenience: first, you should
construct meaningful and brief menu; second, label them properly; third, make sure that all
users can easily locate the necessary information.
Inconsistent Design
Heraudz follows this format to provide coherence and trusted characteristics while improving
clients’ experience. It is not suited to have the odd times of the design elements like font, color,
and layout because it will put off the user and will not let them feel comfortable. In order to
achieve a consistent look and feel, it is useful to make a style guide where all characteristics of
the brand are described and stick to this choice all across the website.
Lack of Call-to-Action (CTA)
A call to action is a very important component on any website, as it directs the user to the action
the owner wants them to take, whether this be an order or filling a form. If you do not have a
clear CTA on your website, your visitors have no way of knowing what you want from them, and
this leads to lost sales and business openings. Here are some more tips that can be helpful in
having the best CTAs for your website: Write short and to the point. Using great color Different
positions on any website
Overuse of Pop-Ups
They are successful as a marketing tool, but using them too often can harm your website, as a
visitor might get impatient and just bounce. Specifically, excessive pop-ups may make the users
leave your website without interacting with your content, and that is not good for your business.
As a result, it is recommended to use pop-ups very carefully and make sure these
advertisements are going to be actually useful for the user.
Ignoring Mobile Optimization
As smartphones are becoming more popular, a website must be optimized for mobile
devices—it is not a luxury but a necessity. Responsive design makes the page optimal for any
further use with different devices, enhancing customers’ attention and sales. For your website to
be responsive to mobile devices, perform a mobile-friendly test, shift your website’s layout, and
incorporate mobile-responsive design.
Poor Use of White Space
Negative space, which is also referred to as white space, is the space surrounding content on a
web-based page. When well implemented, white space can help declutter a page and give the
user a clear perspective of what is important. Follow these tips to apply white space this well to
your site, abolish some components so that it is more apparent, increase the margins and
padding, and designate clear hierarchies.
Inadequate Content
The body of content needs to be relevant, presented well, and interesting to the public that is
targeted by a company. If a user gets low-quality or unrelated information over and over again, it
will discourage them from continuing to visit your website. To create good content, find the
information about your audience, write simply and straight to the point, and make sure your
content is useful to the user.
Lack of Trust Signals
Trust indicators are those factors on a website that assist a website user in building trust in the
website. Such are customer reviews, security seals and notices, and a firm’s and its partners’
privacy policies. The absence of signs of trust means that people may not purchase from your
website or do business with you because they will doubt the credibility of the website. To gain
trust, place trust marks on your website, for example, customer reviews, SSL certificates, and
privacy policies.
Outdated Content
Having stale content is bad for your site in terms of both credibility and usability for the user.
Your guest may leave your site and not come back if they get old information or a broken link on
your site. In order to avoid the problem described above, one should update one’s website more
frequently, check for the broken links on the website , and move the stale content to the archive.
Conclusion
Therefore, the design of the website is critical to the attractiveness of the site and therefore
customers. Employing the following guidelines for a man will help you avoid these mistakes that
jeopardize your site’s UX, customers’ engagement, and conversions. As stated, the website is
one of the biggest assets of a business and, therefore, requires time and effort to be channeled
in the formation of a website that is able to meet the intended purposes of your business’s
representation.
Take a look at how IFDA helps you to have a great career by delivering the best content and practice.
