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digital marketing course digital marketing course

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Digital Marketing

To know how to promote and sell products
and services digitally to wider audience.

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Digital Marketing

To reach a wider audience and

Grow your businesses

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About Course


Digital marketing is one of the most in-demand courses in 2023. Especially, after covid when more businesses are shifting to digital platforms, it offers high-paying jobs and careers for both creative and technical roles. In this course, Mainly in this course, you will learn how to advertise products and services using social media and Google platforms on the internet. You will also learn how to make money online through affiliate marketing and blogging. By taking this course you can also gain knowledge of consumer behavior, digital marketing trends, and the latest tools and techniques used in the industry first.

Course Highlights

1.

Fundamental of Digital Marketing

2.

Website Planning & Creation

3.

Organic & Inorganic Marketing

4.

Facebook And Google Marketing

5.

Online Money Making

6.

10+ Marketing Tool

7.

17 In-Depth Modules

8.

5+ Live Project

9.

interview preparation

10.

100% Placement assistance

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Learning Outcome


You will know the basic principles of marketing and their concept. Why digital marketing is so important in today's day and age and its benefits.
You will learn how to make websites like:- E-commerce, Informational, Blogging, static and dynamic.
You will know how to use marketing tools effectively and achieve market goals. along with planning, execution, and optimization.
You can become an expert in SEO (search engine optimization) by using search engine marketing tools that result in a ranked website and how to audit sites & make reports.
You will be able to identify the target audience based on demographics, interests, and behavior.
You will be professional in social media marketing & gain expertise in creating campaigns, content creation, & community management.
You will gain Expertise in creating campaigns in Google ads including, budgeting, bidding, keyword planning, and performance tracking.
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You will know the types of content and their uses for various marketing purposes which engage the target audience.
You will be able to do email marketing using a template and with segmentation to maximize marketing conversion. Along with conversion tracking.
You will learn how to analyze and create reports of marketing performance like:- Website traffic, Website ranking, event tracking, user demographics, and user behavior by using Google Analytics and other analytic tools.
You will acquire skills to make digital marketing strategies that achieve various kinds of business goals.
You Know how to make money online in blogging and affiliate products by using the Google AdSense tool.
You will be skilled in various AI tools that increase your performance by up to 10X
After completing this course you will get the knowledge and skills to plan, execute, and analyze overall marketing performance.
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Languages and tools that you will learn in this course

Language and tools that you will learn in this course

Digital Marketing Course Content

1)   Digital Marketing Introduction

  1. What are marketing and its examples?
  2. What is Digital Marketing
  3. Process of Marketing
  4. Digital Marketing Vs Traditional Marketing
  5. Process of Digital Marketing
  6. Expand visibility
    1. What is visibility?
    2. Types of visibility
    3. Examples of Visibility
  7. People/ customer engagement
    1. What is engagement?
    2. Why it is important?
    3. Examples of customer engagement
  8. Increasing Targeted Traffic
    1. Inbound
    2. outbound
  9. Conversion of traffic into leads
    1. Types of conversion
    2. Customer conversion process
  10. Retention
    1. Why it is important?
    2. Types of retention
  11. Performance evaluation
    1. Why it is important?
    2. Required tools

2)   Internet, Web Hosting and Domain

  1. What is the Internet ?
  2. Difference between internet and website
  3. Website and its working
  4. Domain names and domain extension
  5. What are web servers and hosting?
  6. Types of Hosting
  7. How to Buy Domain and Hosting

3)  Website Design and Formation

  1. Organization & conception of the website
    1. Booking a domain name and web hosting
    2. Adding domain name to web servers
    3. Adding webpages and content
    4. Plugins to be an add-in

4)   Search Engine Optimization (SEO)

  1. Introduction to SEO?
  2. What is SERP?
  3. What are search engines?
  4. How do search engines work?
  5. Keyword Research
  6. Types of Keywords
  7. ON Page SEO
  8. Technical SEO
  9. OFF Page SEO

5)   Google Search Console

  1. Introduction to Google Search Console
  2. Site Configuration
  3. Performance Analysis
  4. Search Appearance Enhancements
  5. Indexing and Crawling
  6. Mobile Optimization
  7. Security and Manual Actions
  8. Advanced Techniques and Tools

6)   Social Media Optimization

  1. Introduction to Social Media Optimization?
  2. Facebook Optimization
  3. Instagram Optimization
  4. LinkedIn Optimization
  5. Twitter Optimization

7)   Social Media Marketing

  1. What is social media?
  2. Social media paradigm and psychology
  3. How social media marketing is different in comparatives of other
  4. Forms of internet marketing?
  5. Facebook Marketing
    1. What is Facebook Marketing
    2. Creating a Facebook page
    3. Uploading contacts for invitation
    4. Exercise on fan page wall posting
    5. Increasing fans on the fan page
    6. How to do marketing on the fan page
    7. Fan engagement
    8. Important apps to do fan page marketing
    9. Facebook advertisement
    10. Types of Facebook advertisement
    11. Best practices for Facebook advertisement
    12. Facebook advertisement campaigns
    13. Targeting in ad-campaign
    14. Payment modules ( CPC vs CPM vs CPA)
    15. Advance Facebook advertising
  6. Linkedin Marketing
    1. What is LinkedIn?
    2. Company profile vs individual profile
    3. How to do marketing on Linkedin groups
    4. Best advertising practices on LinkedIn
    5. Rising ROI from LinkedIn ads
    6. Linkedin publishing
    7. Company pages
    8. Display vs text
  7. Twitter Marketing
    1. Basic knowledge of Twitter
    2. Tools to listen & measure influence on Twitter
    3. How to do marketing on Twitter
    4. Black hat techniques of Twitter marketing
    5. Creating Campaigns
    6. Types of ads
    7. Tools for Twitter marketing
    8. Twitter Cards

8)   Youtube Marketing

  1. Creating video campaigns
  2. Benefits & importance of video marketing
  3. Uploading videos on video marketing websites
  4. Youtube Optimization
  5. Youtube marketing strategy
  6. Bringing people from Youtube videos to the website
  7. Making video Ad Group
  8. Targeting options
  9. Bid strategy

9)   Google Search Ads

  1. Overview of Google Ads
  2. Comprehend inorganic search result
  3. Overview of Google Ads and PPC advertising
    1. Introduction to Microsoft Adcenter setting up google Ads account
    2. Understanding Ads account structure
      1. Campaigns, ads, keywords, etc.
      2. Types of campaigns ( Search, display, shopping & video )
      3. Difference between search and display campaigns
  4. Introduction of Add algorithm
  5. Learn google ads Ad Rank in details
  6. What is a quality score
  7. Why quality score is important
  8. What is CTR
  9. Why CTR is important
  10. Understand about bidsTypes of Search Campaigns
  11. All features, dynamic search &
  12. Product listing
  13. Google merchant center
  14. Create Search campaign
  15. Doing campaign-level setting
  16. Learn location targeting
  17. Types of location targeting
  18. What is a bidding strategy?
  19. Learn types of bid strategies?
  20. Advanced level bid strategies
  21. What are flexible bidding strategies?
  22. Advantages and disadvantages of different bid strategies
  23. Learn ad-extensions
  24. Types of ad-extensions
  25. Adding ad extension in campaigns
  26. Creating ad groups with or without tools
  27. Finding suitable ad group options using tools
  28. Learn about keywords
  29. Creating ads
  30. Tracking conversion
  31. Optimizing search campaigns

10)   Google Display Ads

  1. What is an online advertisement?
  2. Types of online advertisement
  3. Display advertisement
  4. Contextual advertisement
  5. What are payment modules?
  6. Online advertising solution
  7. Measuring and tracking ROI
  8. Distinct online advertising platforms
  9. Creating banner ads -
  10. Making Display Campaign
  11. Optimizing Display Campaign
  12. Remarketing

11)   Google Analytics 4

  1. Overview of google analytics
  2. How google analytics works
  3. Learn google analytics account structure and insights
  4. Cookie tracking
  5. Types of cookie tracking in google analytics
  6. Set up Analytics account
  7. How to add analytics code to the website
  8. Goals and conversions
  9. Types of goals and how to set up them
  10. Bounce and bounce rate
  11. Exit rate vs bounce rate
  12. How to decrease bounce rate
  13. How to set up a funnel in goals
  14. Importance of funnels
  15. The amalgamation of Adwords and Analytics account and its benefits
  16. Measuring the performance of marketing campaigns
  17. What is link tagging
  18. How to set up link tagging
  19. What is filter & segments?
  20. How to set up filters & segments?
  21. How to view customized report
  22. Tracking traffic sources and behavior
  23. Taking corrective actions as if required

12)   Email Marketing

  1. How does email work?
  2. Challenges faced in sending bulk emails?
  3. How to overcome these challenges
  4. Types of email marketing
  5. What is opt-in email marketing
  6. Setting up email marketing now
  7. Top platforms to do opt-in email marketing
  8. Setting up lists and web forms
  9. Generating a broadcast email
  10. What are autoresponders?
  11. Setting up autoresponders
  12. How to send bulk emailing
  13. Best practice to send bulk emails
  14. Tricks to land in the inbox instead of the spam folder
  15. Top email marketing software and a glimpse of how to use them
  16. Upgrading ROI with A/B testing

13)   Affiliate Marketing

  1. What is affiliate marketing?
  2. 3A’s of affiliate marketing
  3. How does affiliate marketing work?
  4. History of affiliate marketing
  5. Evolution of affiliate marketing
  6. Affiliate marketing scenario in India
  7. How to be an excellent affiliate?
  8. Distinct ways to do affiliate marketing
  9. Secrets of affiliate marketing
  10. How to make money in affiliate marketing
  11. Examples of how people are making money in affiliate marketing
  12. Top affiliate networks in the world
  13. How to get approved as an affiliate by world's top affiliate company

14)   Lead Generation

  1. What is SEO?
  2. What is SERP?
  3. What are search engines?
  4. How do search engines work?
  5. Major functions of search engines?
  6. What are keywords?
  7. Different types of keywords?
  8. Google keyword planner tool
  9. Process of keyword research
  10. Keyword mix
  11. Google operator
  12. On page optimization
    1. Keyword optimization
    2. Content optimization and planning
    3. Analyzing audience
    4. Keyword stuffing VS Keyword Placement
    5. Internal linking
    6. Meta tags
    7. Creating web page through HTML
    8. Sitemap creation & submission on a website
    9. Content optimization
  13. Off-page optimization
    1. What is domain authority?
    2. How to increase domain authority?
    3. What is backlinking
    4. What is link building?
    5. Type of link building
    6. Do’s or Don’t in Link building
    7. Link building strategies for your business
    8. What is link juice?
    9. Value of domain and page authority?
    10. Keyword optimization
    11. What is the google panda algorithm?
    12. What is google penguin?
    13. What is Google EMD update?
    14. How to secure your site from Google panda, penguin, EMD update
    15. How to regain your site from panda, penguin, EMD

15)   Adsense & Blogging

  1. What is AdSense?
  2. How to get approved for Adsense?
  3. Tricks to get approval by google for Adsense
  4. How to use the AdSense account interface
  5. Placing ads on blogs
  6. How to do google product listing ads for e-commerce websites
  7. Methods to create money with Adsense

16)   Website Audit and Report Creation

  1. Website Audit
  2. Report Creation
  3. Backlink Audit
  4. Technical Audit

17)   Interview Preparation

  1. Interview Questions
  2. Mock Test
  3. Aptitude Test
  4. Practical Test
  5. Live Project Handling

Jobs you will get after completing course


In digital marketing career you can expect significantly higher growth in salary and the roles you will get in the industry. The scope of digital marketing is increasing with radical changes. Every small and big businesses are focusing more on digital marketing and therefore there is a huge demand for digital marketers in the market. Higher salaries, secured job profiles, and broad goals are benefits of a digital marketing course.

Job profile

After completing this course

Average salary

( 1+ year experience)

Digital Marketer 25k-50k
Digital Marketing Executive 60k-120k
SEO Executive 35k-75k
Ads Manager / PPC Expert 50k-100k
Social Media Marketer 70k-120k
Content Writer / Blogger 75k-140k
Affiliate Marketer 80k-150k
Youtube Marketer 100k-200k

Features & Facilities



Student Reviews


ifda students review
The Rajan
Student
Google Review 

Amazing institute... I am a student of IFDA and I am learning digital marketing and video editing in these days. My experience is good here I can understand easily what I am thought here. I suggest everyone who wants to make career should join IFDA.

ifda students review
Google Acc.
Student
Google Review 

I'm Kunal Digital Marketing Student, I'm learning in the institute, My course going smoothly, and I'm satisfy with this institute

Reena Jha
Student
Google Review 

From the day, when i take admission, I have learned digital marketing with great experience from IFDA. from the infrastructure to faculty all are superb and. mainly i got here practical based learning. i would like to highly recommend it.


Frequently Asked Questions

There are no necessary requirements for you to learn this course. All you need is a basic command over the computer and an active digital engagement which will only be a plus point. But even if you do not have it, it's not an issue.

This is what makes the course offered by IFDA unique. We start from basic and extend to advanced levels. It is beginner friendly and if you have your basic right, you can easily transition to advanced levels.

Our institute ensures that students with good performance and caliber get good placements.

The best time is right now. If you are ready to learn and apply the skills of digital marketing to earn for yourself or gain employment, you should enroll now.

Most students would prefer to attend physical classes because of the person-to-person experience. However, if you are an outstation student, the option of an online class is open to you.

Our institute will provide all the necessary tools required in the field along with an interactive student-teacher environment. It is budget-friendly and covers a range of topics from basic to advanced level.

You can add weight to your resume by mentioning your course while applying for jobs right after the course. We also aid you with placemats at the institute to give a kick-start to your career.

Our trainers are certified by various recognized institutes from all over Delhi. They have ample years of experience to handle classroom situations and ensure a smooth learning experience.

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