And Why It’s Time to Examine Them Again
Nowadays, with digital technology moving quickly, businesses face pressure to beat trends, algorithms and rivals at all times. This is where digital marketing agencies offer their help. Even though they play a bigger role, there are still many people who don’t understand what these agencies do.
Should you have hesitated to employ a recruiter, there’s a chance you bought into one of these myths.
It’s time to sort things out. Here are the main myths about using digital marketing agencies — and what’s actually true.
1. “Many small businesses can’t afford them.”
More people tend to have this mistaken belief than anything else. Most people running small businesses assume that agencies are only meant for large corporations. In fact, nearly every agency can adapt its pricing to your business needs, goals and what works well for you.
The truth:
It’s possible to sign up for a plan aimed at your key needs — for example, boosting Facebook ads reach or enhancing your SEO — and increase it later as your business improves. Really, using architects can be cheaper over time since you won’t have to waste resources fixing mistakes.
2. “They Don’t Actually Care, They Just Post Online
Digital marketing is commonly associated in people’s minds with Instagram and Facebook posts. However, digital marketing agencies take on much more responsibility.
The truth:
A top agency can handle all parts of a campaign for you.
SEO and content marketing
- Pay-per-click advertising and paid ads
- Email marketing
- Creating and improving a website’s layout
- Studying analytics and performance statistics
There is more to consider than social media alone and it’s strongest when included in a more detailed strategy.
3. “They Don’t Really Know About My Business”
Some companies worry that agencies that do not focus on their industry couldn’t fully understand their target market. Knowing your industry is good, but it’s often more valuable for the agency to understand marketing and how audience behavior works — since those ideas work for every type of company.
The truth:
People with digital marketing experience are able to research, adjust and put their plans into action. Consultants often help companies discover chances they wouldn’t have seen without their objective advice.
4. I’ll Not Be Able to Manage My Reputation Anymore
Most businesses are nervous that when they outsource marketing, they lose control over presenting their brand. However, this isn’t how it happens.
The truth:
Agencies partner with you — they don’t replace your role as a brand manager. The right agency will always make sure to know the tone you use, what your vision is and your brand’s personality. Every bit of messaging, content and campaign will still need your approval before they are launched. Remember, consultants are on your team to help, not to replace your own staff.
5. “I’m Able to Finish Every Job by Myself with Free Resources”
You can use a lot of free tools, like Canva, Mailchimp and Google Analytics. It is actually possible to do your own marketing. Yet, how well does this approach sustain results over a long period?
The truth:
Agencies do much more than place posts and run ads; they plan, analyze results, make improvements and continue to get better. Their knowledge, tools and team take over so you don’t have to handle everything by yourself anymore. Importantly, they support your faster and more efficient growth than you might achieve solo.
Conclusion
That’s why digital marketing agencies are popular — they succeed in helping brands succeed in a hard-to-navigate online setting. It’s important to look for an agency that fits your principles, plans and financial needs.
In case any of these ideas has stopped you until now, maybe it’s best to reconsider your decision. Choosing to work with a digital marketing agency may be the strongest investment you make this year.
Take a look at how IFDA helps you to have a great career by delivering the best content and practice.
