digital marketing interview questions:

discovered that analytical and digital marketing skills make a candidate desirable in most
workplaces in this digital era. Consumers are increasingly turning to online platforms to make
their purchase decisions, meaning businesses are putting more investment into search, social,
mail, and website advertising. Consequently, having a proper theoretical background is more
than important for a candidate seeking a digital marketing job. Below we have outlined a list of
frequently asked digital marketing interview questions that may be asked by the employer based
on SEO, social media, PPC, email marketing, metrics, and more. Going through these questions
may help you get ready for the next big interview you might come across.

SEO Interview Questions

SEO is about improving and modifying websites and the content they generate in order for it to
appear higher in search results, including Google. Here are some typical SEO interview
questions:

• Define what on-page SEO means and what does off-page SEO mean?
• Which few on-page SEO factors are more important while optimizing a website?
• What is link building and why is it crucial to SEO?
• How do you conduct keyword research for an SEO campaign?
• How would you measure the effectiveness of an SEO campaign?

Knowing what must be indexed and crawled, what metadata is, how backlinks work, and what
signals mean are essential areas to master in preparation for an SEO interview.

Social Media Interview Questions

Considering the fact that social media marketing has been rapidly expanding for the last
decade, marketers must prove their related aptitude. Some sample questions include:

• In our case, what specific aspects of the social networks do you monitor when executing the social media campaigns?
• Contests: What is the best strategy for interacting with the fan base on social networks?
• How will social media sites like Facebook be used to relay people to the company’s website?
• Different forms of social media: What are its advantages and disadvantages when it comes to advertising?
• How do you plan to calculate the social media marketing campaign returns on investment?

Be prepared to talk about measures for platforms like Facebook, Instagram, Twitter, LinkedIn,
and YouTube. However, understanding of social media analytics, ad types, and audience reach
is essential.

PPC Interview Questions

Pay-per-click advertisements such as Google AdWords, Bing AdWords, and some others are
other major online advertisement platforms. PPC interview questions may test your knowledge
of:

PPC vs. organic search: the strength and weakness

• How best can a PPC campaign be managed to achieve a higher return on ad spend (ROAS)?
• what bidding strategies in PPC would you suggest and under what circumstances?
• how can elements of PPC advertising be A/B tested?
• The PPC campaign would contain the following questions: What indicators would you use to determine that there is something wrong with a PPC campaign?

• PPC campaign set up and management; • bid management; • quality score; • ad revenue; •
  tracking & analytics; • landing pages.

Email Marketing Interview Question

As email still remains a great promotional channel with superior ROI in almost all industries,
email marketing experience is appreciated. Email marketing questions can range from:

• What do you think is the most important to track in terms of email campaigns?
• How can you clean up an e-mail list and sort this list to increase open rate and conversion?
• How do you make sure that email campaigns are not classified as spam but rather are directed to the receiver’s inbox?
• How would you integrate email into the overall social media and blog plan to reach out to customers?

A/B split testing applied to subject lines, preview text, call-to-action, and send times assists in
maximizing the email results. Another self-promoting technique is using swear words in the
answers. Therefore, while answering questions about other campaigns, making references to
deliverability and coordination also goes down well with the interviewers.

The questions above should give employers an idea of some of the knowledge areas employers
interested in candidates for digital marketing positions look at. Memorize these questions to help
you for your next interview opportunity in the fast-growing industry of digital marketing!