How to create a personal brand on social media in 2024

Building Your Social Media Persona in 2024

Social networks have become a daily routine for each person. Today, there are more than 4.5
billion active users of social networks all around the globe. This figure will rise to more than 5.3
billion by 2024, making up 66% of the world population, according to the projection.

Regardless of whether you are an entrepreneur, artist, influencer, specialist, or consultant, it is
vital to have a powerful individual image on social media stages to remain noticeable and
demonstrate your identity, experience, and skills to individuals around the world.

In this blog post, I will outline how to create and develop your own unique brand on social media
in 2024.

Form in your mind the type of business you want to start and its objectives.

The first principle, therefore, is to identify an area that can be referred to as the focus area, or
the lens through which one operates. Are you a fashion designer? Nutrition expert? Software
developer?

Once you decide your area of specialization, then set objectification. Are you aiming on creating
more business visibility? How do you gain recognition? Get more clients or customers? Define
mission-oriented, clear, quantifiable objectives.

Here, your niche and goals are the most important clues that inform your brands on social
media. For example, suppose you’re a fashion designer and wish you could have 50,000
Instagram followers in one year to gain exposure and attract potential partnerships and styling
opportunities.

Audit Your Existing Profiles

With that being said, start with assessing your current social media presence before going
forward. A lot of users have personal accounts, and it is a good practice to delete or move to a
different folder. Information that is no longer relevant or important in the current day and age
should be deleted or moved to a different folder.

Doing this is helpful because it enables you to start afresh and rebrand based on who you are in
the present. It also lets you know where and on which of your profiles you stink—maybe you
use different profile pictures for different platforms? Or supposedly complete personal profile
information in the LinkedIn social media network?

The next step is to point out and clean up any issues in the profile if there are any.

Pick the Right Platforms

We all like to reach a state of overwhelm when it comes to the number of platforms that are out
there! However, do not feel that it is necessary to belong to each of the sites mentioned above.

Sterling measured your objectives, audience, and content strategy and chose only two or three
platforms for personal branding. These could be the places where more of your audience
participates.

For instance, if you are a business consultant aspiring to reach CEOs and startup owners, you
should mainly concentrate on LinkedIn and Twitter. Or as a painter/drafter aspiring to be
noticed, Instagram and Behance would prove more reasonable.

Craft Your Profile Details

Once you have identified the major sites on which you want to advertise, the next part is
creating a perfect profile. The self-image and background image in the profile page, together
with textual features such as the bio and the displayed web address, play a crucial role in
creating that first and lasting impression.

Your profile details should be well indexed to mirror your niche, specialty, accomplishments, and
personnel characteristics. Bios need to contain tags and keywords to be easily spotted in
searches.

For example, a health coach could and should include a resume, educational background,
experience, main principles that he or she follows (“I think that movement is the treatment”),
professional focus (thyroid problems, hormones, and moods), famous clients, and media
appearance.

For more enhanced niche customization strategies, there are TikTok-branded content discovery
tools, Instagram and YouTube channel teasers, Linktree profile backgrounds, and Twitter profile
badges.

Maintain Well-Searched Feed Content

This means that content shared should always be valuable, relevant, informative, and
entertaining in some fashion to help build up the community and, more importantly, the social
proof. Settle for an approved content type that’s about your niche, the strengths of the social
media platform, and your brand identity.

Interchange between informative articles or advice or lessons, vlogs, clips or reels, interviews,
podcast episodes, AMAs, contents from users, and more. Make good use of the active features
such as swipe-ups, sliders, polls, and quiz stickers.

There are many others, such as Later, Buffer, and Hootsuite, which enable you to organize,
schedule, and share content. There you will find your most valuable content formats, time slots,
and more to help you get the best out of your efforts.

The Fourth Secret: To Make A Tangible Impact In Your World, You Must Planfully Expand Your
Sphere Of Influence

It is not enough to just generate good content. It is also a necessity to seek ways on how to goout and acquire new followers to your community, connections, or subscribers.

I believe that hashtag research is one of the best ways out there to help expand discovery and
reach. There’s also the need to find out basic high-performing specialized tags as well as
elongated tags. Geo-hashtags, how you get found where you are.

The hashtag challenges should add high-traction hashtags for advertisement. For instance, a
chef could launch a new Instagram topic, “#30secondbytes,” and post short recipe videos daily,
although weekly may be even better.

Responding to influencers and brands as well as potential followers is one way of creating
awareness. If you are only a starter in this niche, then join the online forums and groups that are
connected to your niche and offer valuable content to the discussion. That is why social listening
plays a fundamental role in discovering such opportunities!

Partnerships, mentions, hosting, and sharing amplify your audience by getting to the people you
wouldn’t otherwise. They also enhance the place with a third-party endorsement impact to
increase believability.

Just don’t—yes, it is quality, not quantity, that matters here! It is more valuable to have 1 000
people who are really interested in you or your brand than to have about 100 000 people who
are indifferent to you. There should be some form of analytics so that you can be able to tell who
supporters you have and foster that aspect.

Control the created indicators and respond to the opinion.

The last item on the list for the current consistent personal branding strategies on social media
is the constant tracking of results and corresponding audience comments or discussions.

Followers growth, engagement per post, traffic to the website from the social media post, total
reach, and views.

To track analytics, there are more ways than one; Sprout Social, Hootsuite, and Google
Analytics are just some examples.

For qualitative insights, implement social listening streams based on certain keywords—your
name, specific niche, branded hashtags, etc. Mentions help to identify the growing opportunities
and also receive the customer sentiment, which will be useful to act on.

It is important to consider that algorithms of social media users change with time. So does
consumers.