Importance of Digital Marketing inToday’s Age

With the advent of the internet and the context of the pandemic, having an online presence is as crucial as having one offline.

Digital marketing has proved to be the latest beneficiary tool for small-scale and large-scale companies to market or promote their products online.

India is the second highest internet-using nation where digital marketing is the fastest-growing industry, growing at the rate of 25% to 30%. Reportedly, companies of all scales are spending more on digital marketing than earlier.

Digitalizing the business has helped companies in more than one way. It makes them accessible to a wider audience and improves their rate of converting prospective customers to active customers.

To know more about such benefits of digital marketing, keep reading.

1) Global and wider audience :-

digital market opens the scope for your product to reach a wider audience.

The restrictions of time and space do not stand true for digital spaces, so demography or geographical constraints cannot hurdle in your way of showcasing your product to the desired audience.

Almost everyone in the world has some form of digital presence, hence they all hold a seat to the display of your brand and products.

2) Local reach :-

digital marketing is best known for its global reach.

However, for people whose business depends on local or neighboring customers, the local visibility will also be increased with the help of digital marketing.

For local businesses, local online advertising and local SEO can prove to be useful in converting your potential consumers into active customers.

3) Targeted Audience :-

Traditional tools of marketing often lacked the possibility of reducing themselves to their target audience.

Digital marketing allows you to recognize the audience that is looking for the products or services retailed by your brand and reach out to that specific bunch of audience.

It has a better potential of turning your prospective audience into your active customer.

Plus you get to use the algorithms and the data collected by various apps to your advantage.

4) Cost Efficient :-

Traditional methods of marketing can dig a hole in your pocket.

Entrepreneurial advents or small businesses anyways wish to cut unnecessary costs as much as possible.

Even the big firms would not appreciate useless costs being spent on unproductive and archaic ways of marketing more so if you offer products or services that are niche-driven.

Digital marketing comes to the rescue here, the cost of promoting your products online is lesser than various traditional methods.

5) Real-time feedback :-

Most forms of traditional marketing do not bring in immediate feedback from customers. Most times the feedback comes in the way after the damage has been done.

With digital marketing, customers can interact on your digital portals immediately and give you real-time feedback. It provides you the opportunity to work according to the received feedback. You can analyze the data, and see what is appealing to the customers and what has more potential for development.

6) Measurable :-

the online mode of marketing allows you to track the analytics of the ads running, in real-time. Unlike the traditional mode of marketing, where the influence of the ad, the kind of audience engagement with the ad was not something that could be tracked or controlled.

In digital marketing, data analysis, and other metric tools will be helping you to track consumer’s responses to particular campaigns, and improve them as required.

7) Varied Content Type :- digital marketing allows the brand to use multiple forms of content to portray its brand. A lot of platforms can help you to choose from a variety of content types like blogs, podcasts, visual content, social media posts, webinars, etc. This way you can produce one kind of content to be used on multiple platforms.

8) Increased Engagement :-

digital marketing is by default a very engaging mode of marketing. It allows users to share their content on media across the internet. It is a mode of marketing where every click counts, so the brand can track the engagement of posts, identify the popular ones, and create more types of content in that format.

9) Social currency :- being a digital media, having the ability to be shared, digital marketing helps brands to earn social currency.

Social currency is value earned due to the frequency of content being shared. It extends the trust of existing customers to potential and new consumers, who believe in the word of mouth of the existing consumer.

10) Personalization :-

depending on the data and pattern observed by the customer, digital marketing can help the customers by providing them with the product they engage more with and giving them targeted offers.

The technological advancements in today’s age and time make it significant to market yourself digitally. It helps in improving brand visibility, strategies the approach, keeps track of what works for a brand and what does not and helps in creating social value that further improves the scope of business.

However, discussed here are some of the most important reasons why digital marketing is such an attractive area of marketing for many companies. It is important to know that there are various types of marketing under digital marketing. Each sort can work for different kinds of brands, products, or audiences. Hence, it is necessary to know your strengths and weaknesses before relying entirely on them.

- Written By - Natasha Singh