Isn’t the idea of sitting comfortably on your sofa or lying on your bed, scrolling through Amazon, BlinkIt, or Zomato, selecting and shopping from among thousands of options around the country?
Sounds so relaxing, lazying, right? Well! It is to me.
We are in the midst of a digital era. Right from websites and mobile applications catering to our every little need to portable smart devices- technology is all around us.
With the technological advancement of the 21st century, everybody wants to experience the comfort of the best technology without spending too much of their time or exhausting themselves.
The same goes for surfing websites or mobile applications where the quicker the website or mobile application responds to the user’s need, the more successful outcomes it obtains.
In the market-oriented economic setup where the consumer is the king, consumer satisfaction is the primary goal and when it comes to mobile application or website user satisfaction, most technology firms turn towards applications’ User Interface (UI) and User Experience (UX) designs.
Before moving on to the various aspects of the emerging demands of UI/UX designs in the Indian market and its future, it is essential to know what UI or UX means as well as the difference between the two terms.
WHAT IS UI/UX DESIGNS?
The term UI/UX stands for User Interface/User Experience design and refers to the practice of designing visually appealing and highly interactive digital products with a user-first approach.
UI/UX designs are important in creating a user-friendly experience for a product and help in winning consumers’ confidence in a website or mobile application by providing them with what they are looking for.
There are a million applications on the app store today. Users are looking for applications that look appealing and feel extremely good and handy when using them. A visually appealing and engaging app is usually a result of having an efficient User Interface and User Experience.
An excellent User Interface (UI) creates an instant attraction for an app while a superb User Experience (UX) provides a highly interactive platform, creating a lasting impact on the user’s mind. It is therefore essential to get both of them right if a designer wants the app to be successful.
UI/UX designs, however, need to constantly evolve with time to respond to their consumers’ expectations of a faster, easier, and more convenient digital experience.
As a user, would you be interested in using a five-year older version of your favorite application, say Myntra Spotify, or CamScanner? No, Right?
UI/UX designs are now growing constantly, thanks to the digitalization of businesses in a highly competitive market. If people don’t like the look of your website or application at first glance, then you might never win them back.
THE DEMAND OF UI/UX DESIGNS IN INDIA
The Indian market is one of the fastest-growing markets with an increasing number of startups in the world. India stands at the 20th spot among the top 100 countries that have ranked in the Global Startup Ecosystem Index 2021 by Startup Blink.
We are also witnessing an increasing trend of digitalization of businesses. We rarely see a business without an online version of it.
This growth has also led to a rise in the number of UI/UX designers
For a user, while interacting with a website or an application, what matters the most is the appearance of how the product is presented, the interface itself followed by the experience of accessibility and seamless transaction.
If an app or a website gets both of them right, they have the trust of their consumer who will keep on coming back to them.
In designing a product, each UI/UX designer might have their own opinion or ideas but it is eventually the consumer that gets to decide if the design works or not.
In a highly competitive market structure with tens of thousands of easily accessible alternatives, when a user uses a product or visits a website, the designers get a few seconds to make connections or influence the consumer to be willing to spend their money or at least intrigue them to see the details of the product the business is selling.
People are now spending time on their screens more than ever before. While this may seem to be a bad thing, the situation provides companies with opportunities to learn what it is that people want from their products and services and individual UI/UX designers with increased job and income opportunities.
Now, You can start your career as a UI/UX designer just after your class 12th. Learn more….
THE FUTURE OF UI/UX DESIGNS IN INDIA
If we analyze the future of UI/UX designs in India, it appears to be a bright one.
We’re producing startups like anything before, 81 of them turned into Unicorn in 2021.
If these companies brighten up your eyes with hope of growth and dreams of opportunities, let me remind you that it is only the tip of the iceberg and India is just warming up.
India as a country, has started to benefit from user experience having a great customer journey.
Retail giants like Shopperstop and FabIndia with pan India consumer footprints have successful e-commerce websites while a few others like Myntra and Ajio, etc. are investing aggressively in UI/UX designs to provide the best technological experience to their consumers.
I know, I am going on and on, but now let’s talk about How you can become a UI/UX designer.
I will give you the best option available, which you can do just after your 12th.
It’s a UI/UX designer course at IFDA. Trust me this course is designed very comprehensively, so that you become an ace designer, trained by industry experts and faculties. And also IFDA offers an amazing placement assistance program.